England and Wales Cricket Board (ECB)


Dream Big, Desi Women Programme


Overview
The Dream Big, Desi Women programme, launched by the England and Wales Cricket Board (ECB), is a pioneering initiative designed to encourage South Asian women to get involved in cricket and community volunteering. It has successfully engaged over 2,000 South Asian women, empowering them to take on leadership roles, enhance their skills, and inspire future generations of women in sport.

Key Achievements
  • Over 2,000 South Asian Women Engaged: The programme has successfully diversified the pool of volunteers in cricket.
  • Breaking Barriers to Participation: Ensures greater representation of South Asian women at all levels of cricket.
  • Reaching New Audiences: Thousands of children have been introduced to cricket through community-based sessions at temples, mosques, and Gurdwaras.
Best Practice Approach
  • Community Engagement: Tailors its approach to cultural nuances to create a sense of belonging.
  • Leadership Development: Offers opportunities for women to take leadership roles within the sport and community.
  • Support Networks: Establishes mentorship and support networks among participants.
  • Inclusivity: Introduced modest apparel options, such as hijabs and modest fitness wear, to cater to diverse needs and promote inclusivity.
Resources and Further Information:


Muslim Statistics

Population
4 million Muslims
Muslims make up 6.5%
of the population
1 in 3 minority ethnic
people are Muslims
100,000 Muslim
Converts in Britain
8% are Indian
Muslims
10% of Muslims are
Black African / Carib.
6% are
White Muslims
7% are
Arab Muslims
40% are
Pakistani Muslims
16% are
Bangladeshi Muslims
Make up 15% of
London's population
Median average
age of 27
77,000 Muslims in
Scotland (2011)
12,000 Muslims in
Northern Ireland
3.9 million Muslims
in England & Wales
There are around 500
Muslim councillors
There are 25 Muslim
MPs (2024 Elections)
There are 46000
Muslim NHS workers
Muslims make up 6%
of solicitors
Charity donation
£1 billion / yr
Muslim pound worth
£20bn and growing
More than two thirds
are South Asian
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